Dirty Labs

Packaging Design

Dirty Labs is a fast-growing eco-friendly cleaning product startup. After success with their bio-enzyme laundry detergents, they needed designs for new and seasonal products. Using the bones of the existing brand identity and detergent packaging design designed by Studio Mast, I built out a range of additional products and helped developed the visuals as the brand changed and grew.

Product labels I designed:

  • dish soap, in production (aluminum bottle + box)

  • dishwasher detergent re-design, in production (cardboard tube + lid)

  • booster detergent re-design, in production (cardboard tube + lid)

  • scent oil (dropper bottle label + box)

  • wool balls (cloth bag + box)

  • glass pump box

  • candle (glass print + box)

  • shipper boxes

Brand Manager: Soyoung Park

Brand Photography: Scott Synder

Dirty Labs

Brand Design

As a freelance designer for Dirty Labs for 3+ years, I have created a range of branded deliverables including social posts, print marketing materials, custom icon sets, display ads, and email marketing assets. As part of this process, I also worked strategy, ad concepts, copywriting and copyediting, stock image selection, and photo editing.