Dirty Labs

Packaging Design

Dirty Labs is a fast-growing eco-friendly cleaning product startup. After success with their bio-enzyme laundry detergents, they needed designs for new and seasonal products. Using the bones of the existing brand identity and detergent packaging design designed by Studio Mast, I worked with Dirty Labs’ creative team to create new packaging designs for new products, while also re-thinking and re-designing other product packaging, as the brand grows and evolves.

Brand Manager: Soyoung Park
Brand Photography: Scott Synder

Packaging mechanicals included:

  • Toilet Bowl Cleaner (cardboard tube)

  • Dish Soap — (aluminum bottle + box)

  • Dishwasher Detergent re-design — (cardboard tubes + bulk bag)

  • Laundry Booster Detergent re-design — (cardboard tube + bulk bag)

  • Laundry Detergent design iterations — (aluminum bottle + box)

  • Scent Oil (dropper bottle + box)

  • Wool Balls (box + cloth bag)

  • Glass Pump Box

  • Candle (screenprint on glass + box)

  • Custom gift set shipper boxes

Dirty Labs

Brand Design

I’ve worked with Dirty Labs on many other digital marketing materials, including digital gift cards, Amazon product images, and ad campaigns assets for paid social and display. Ad types include informational, testimonial, activewear/wellness, product efficacy, and more. Work included strategy, photography, and image curation and selection.

Brand Manager: Soyoung Park