Small Business Logo Design

Evergeen Sewing started with an idea: to provide sewing machine repair services to the small but growing town of Milwaukie, Oregon. The small business owner was anticipating her new business’s launch and needed an identity to make it feel real.

Inspired by a 1950s retro aesthetic, heavily influenced by the typography of old sewing catalogs, I created a logo and lightweight guidelines for the brand as her small business idea became a real venture.