Dirty Labs

Dirty Labs

Dirty Labs is an eco-friendly laundry detergent startup whose products harness the chemical prowess of enzyme cleaning.

As a freelance designer for Dirty Labs for over 2 years, I have created a range of deliverables including social posts, print marketing materials, packaging design for new and seasonal products, custom icon sets, display ads, and email marketing assets. Other services have included ideation, copywriting, and stock image selection.

In the ever-changing world of a startup, our design challenge is to keep visuals and new strategies faithful to the core brand identity even as they evolve.

Dirty Labs’ brand identity was designed by Studio Mast.

Creative Director: Soyoung Park