Redwood Foundation for Education

Redwood Foundation for Education

Redwood Foundation for Education is a philanthropic organization in Southern Oregon that has provided young people with scholarship funds for over 60 years.

As part of a larger rebranding effort, I was tasked with a logo redesign. Redwood was looking for a mark that represented the stability, legacy, and and trust that they have provided to the greater Grant’s Pass community for over 60 years. The branding needed to affirm the organization’s past while also speaking to their commitment to supporting future generations.

The final mark evokes the wonder of staring up through a forest as sunlight streams down between the trees. That upward gaze, and the light implied, expresses the sense of aspiration and hope that Redwood brings to its work.

Creative Direction: Dave Weich and Benna Gottfried of Sheepscot Creative